PRETTY
WE’RE TAKING OVER PRETTY and making IT our own.
The word pretty has always held a DAINTY and fragile connotation , ESPECIALLY when associated with GIRLS. THAT’s WHY WE’RE TAKING IT OVER AND redefining IT to mean what we want it to mean –
PoWERFUL. Resilient. EXTRAORDINARY. Tenacious. Triumphant. You.
why is our logo backwards? Because it’s made for you. Look in the mirror.
We’re on a mission
to Build the first female and nonbinary-led sportswear brand.
we are pretty
we are pretty
meet the INSPIRATION
This is julianna. “JUJU” for SHORT.
SHE IS A YOUNG ATHLETE THAT LOVES PLAYING SPORTS and eating ice cream. She has a PASSIONATE, LOVING, AND FEARLESS SPIRIT that we hope will stay with her always.
AS we work towards building this company, we want her and all young female and non-binary athletes to know that Pretty was created for them.
and, as we grow, hopefully by them as well.