Pretty isn’t pink.
Pretty is power.
Girls’ sportswear made for power, grit, and self-expression.
Because “pretty” isn’t a look — it’s who she IS and who she becomes.
why is our logo backwards? Because pretty isn’t defined by others. it’s defined by you. Look in the mirror.
REDEFINE PRETTY. REDEFINE GIRLs’ SPORTS.
we are pretty
we are pretty
Girls first.
my inspiration for pretty sports came from my daughter julianna. SHE IS A YOUNG ATHLETE who has her own sense of style and self. She loves playing sports - especially basketball and tennis.
when i told her i was naming the company pretty sports, she wasn’t a fan. The word pretty gives her the ick. and honestly, it gave me the ick too thinking about how much power a word can hold over a girl’s self worth.
and that is why I chose it as our company’s name. Because it does hold power. we’re not pretty and fragile like a flower. we’re pretty and fragile like a bomb.
We Created prettY SPORTS to challenge gender stereotypes in sports and empower young female athletes to be who they want to be and to thrive on and off the court. (Or field.)