WHAT’S THIS ABOUT?

WHY PRETTY?

The words “pretty” and “sports” are rarely seen together and when they are put side by side, there’s this awkwardness. “Pretty Sports.” We’re harnessing that feeling to gain awareness of the gender disparities that still exist in our sports culture today.

Women’s sports haVE come a long way, but it’s still playing the men's game.

Our vision is to create the first inclusive sports brand for female and non-binary athletes. We’re not asking for “a seat at the table” any more. We’re just going to build a new one for everyone.

Dream big right?

POWERFUL RESILIENT EXTRAORDINARY TENACIOUS TRIUMPHANT YOU.

WHO IS PRETTY?

We’re loud.

We’re bold.

We’re a little snarky.

And we’re impossible to ignore.

We’re the opposite of what girls have been told they should be.

We make a lot of mistakes.

We get messy.

We fall down.

We get up.

We do it again.

We are kind, but not sweet.

We are clever, but not cute.

We are Pretty.

And we think you are too.

Great. But why the unicorn?

Because unicorns are amazing magical creatures and when made into a chess piece, they’re unstoppable.